audrey, capabilities:


brand strategy

packaging design

branding

consumer profiles

sustainable design

copywriting

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^Based off of the good neighbor in my life, the everyman archetype’s wine
is Mister Josiah. Legend says, mister josiah in his straw hat self-proclaimed Washington's wine man stomps on grapes of spice notes & warm vanilla
flavors since 1998.




^underwear for all. shapes, sizes, sustainability and self care:

shape ships underwear to your door step and serves as the subtle reminder
in life for you to love both it and yourself. Based on the innocent archetype: regardless of whether you sit at your desk entirely for the day or run out and about for the others in your life, shape subtly reminds you that it is okay to put yourself at the forefront of your day before jumping into the hustle of your days, even if it means working from home. underwear should be your first thought and not your after thought.



^The milk alternative that enhances your cool factor, alt.
is the relatable carton you didn’t know you wanted to
look forward to seeing on your shelf or used by your
local barista.  Rooted in the jester archetype, alt. is
the accessible way to purchase your own vibe check.

handlettering, illustration, branding, packaging, copywriting

















^EDSTEN, full circle branding, print, watercolor illustration




^New York State Clean, rebrand pairing New York’s ban on traditional plastic bag designs.



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^Whiskey branding: WHISKE for Everyone, illustration, packaging

“ drink me I’m pretty “ tagline with satire doodle, represents the play on traditional whiskey brands marketed towards masculine consumers while using a feminine design aspect to draw more male attention to the beverage. this liquor line is a progressive ally wanting to blow a kiss towards mosognists everywhere  





^BLOOMER’S: Amsterdam Flower Market, full circle branding, packaging, copywriting, merchandise




^HARBIN ICE & SNOW FESTIVAL: packaging, signage, print, branding, logo mark





^fitzgerald’s seltzer, packaging, branding



^tulip perfume, packaging, branding